Super Rad Toys Has a Sweet Tooth for Tootsie Roll
Super Rad Toys is Ready to Launch a Line of Figures Based Off of the Classic Tootsie Pop “How Many Licks” Commercial
LOS ANGELES, Jan. 4, 2011 (GLOBE NEWSWIRE) — FBC Holdings (OTCBB:FBCD – News), soon to become Super Rad Industries, is excited to announce it has extended its two year licensing agreement with Tootsie Roll Industries, Inc and plans to develop a line of figures based off of the famous Tootsie Pop Commercial featuring the iconic characters the Boy, Owl, and Turtle. Besides developing the Tootsie Roll Pop figures, Super Rad will also manufacture figures that feature other Tootsie Roll Industries candy brands including Junior Mints, Charms Blow Pops, Tootsie Roll, Sugar Daddy, and Dots.
“Developing a line of figures based on such classic candy brands is exciting,” said Christopher LeClerc, CEO of Super Rad Industries. LeClerc continues, “These well known confectioneries have been favorites for many years and as a result open many new doors of distribution and opportunities for Super Rad.”
Tootsie Pops are hard candy lollipops filled with chocolate-flavored chewy Tootsie Roll. They debuted in 1931 and come in many flavors including chocolate, cherry, and orange. By 2003 20 Million Tootsie Pops were produced every day. Tootsie Pops are known for the famous animated commercial that poses the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” Super Rad’s line of figures commemorating this commercial will be the first of its kind. The figures will come in various colors that match the colors of the lollipop and will each come with a Vinyl replica of a Tootsie Pop.
Super Rad will also use its proprietary platform figure, the Ningyo Project, to decorate and commemorate other Tootsie Roll Industries brands. The Ningyos will feature candy inspired designs by some of Super Rad’s stable of well-known artists such as MCA, DGPH, and Cope2.
About Super Rad Industries
Since 2006, Super Rad Toys has been at the forefront of the collectible art world, by producing innovative and high-quality vinyl collectibles that have gained an excellent reputation with collectors on a global basis. The founders aspired to create original and inspired vinyl collectibles to be acquired and cherished in the same way traditional art collectors do fine art. They specialize in translating licensing, branding concepts and turning intellectual property into tangible products including toys, figures, house wares, apparel, and collectibles. As a result, the company has secured a portfolio of intellectual property through various acquisitions of licenses, properties, and rights to utilize highly visible product brands.
Today, Super Rad Industries’ team of professionals are continuing the success of identifying valuable intellectual property and trends, securing licensing and solidifying business relationships to insure the intellectual property rights, and designing products, in order to provide the highest quality of products and collectibles to consumers and fans.
For more information about Super Rad Industries products, contact Super Rad Industries at (310) 836-5990. Visit the Super Rad Industries Website at http://www.superradindustries.com.
About Tootsie Roll Industries, Inc.
Tootsie Roll Industries, Inc. (NYSE:TR – News). and its subsidiaries manufacture and sell confectionery products in the United States, Canada, and Mexico. It sells its products under the TOOTSIE ROLL, TOOTSIE ROLL POPS, CHILD’S PLAY, CARAMEL APPLE POPS, CHARMS, BLOW-POP, BLUE RAZZ, ZIP-A-DEE POPS, CELLA’S, MASON DOTS, MASON CROWS, JUNIOR MINT, CHARLESTON CHEW, SUGAR DADDY, SUGAR BABIES, ANDES, FLUFFY STUFF, DUBBLE BUBBLE, RAZZLES, CRY BABY, and NIK-L-NIP names. The company markets its products to wholesale distributors of candy and groceries, supermarkets, variety stores, dollar stores, chain grocers, drug chains, discount chains, cooperative grocery associations, warehouse and membership club stores, vending machine operators, and the U. S. Military and fund-raising charitable organizations. Tootsie Roll Industries was founded in 1896 and is based in Chicago, Illinois.
Super Rad Industries
About Super Rad Industries
Super Rad Industries is committed to producing high quality collectibles and products. We are a potluck of influences that include traditional art, high brow art, low brow art and pop art. Our goal is to inspire and invoke our audience’s imagination. Super Rad Industries would like to cleanse the palette of the mundane with our offerings, incorporating projects that have good hearts and souls with a unique sense of design, humor and impeccable quality.
Super Rad Industries was founded as a California corporation in December 2006. As a result of preparing to go public, Super Rad Industries has changed into a Nevada corporation by the name of Super Rad Corporation dba Super Rad Industries. Since the company’s inception, Super Rad Industries has emerged at the forefront of the collectible art world, by producing innovative and high-quality vinyl collectibles that have gained an excellent reputation with collectors on a global basis.
The company’s initial commercial endeavor was the Ningyo Project: Gosho Doll, a collaborative effort with well-known artists customizing figures based on an ancient traditional Japanese Gosho doll. The Ningyo Project was initially conceived as a research project—a study in interpretation of traditional art and its application in the contemporary art world, as well as a study of the relationship between nature, artist, form and the collector.
The founders of Super Rad are avid collectors of fine Japanese folk art. They aspired to create original and inspired vinyl collectibles to be acquired and cherished in the same way traditional art collectors do fine art. As their research into doll-making progressed, they recognized parallels between the traditional Ningyos of Japan and today’s vinyl collectibles. It seems the techniques employed by traditional and modern artisans, mold makers and sculptors have not changed over the centuries. Only the materials with which they utilize, the technology they use, and the popular culture they sought to emulate remain constant. The same is true for the themes reflected in the designs—hope, love, acceptance, spirituality, superstitions, parody, and the political ideologies of the artist—and the inherent connection and shared belief and aesthetic between artist and collector.
Super Rad Industries is a company that has secured a portfolio of intellectual property and through various acquisitions of licenses, properties, and rights to utilize highly visible product brands, is well positioned for rapid growth in the $21 billion dollar per year toy industry. Super Rad Industries specializes in translating licensing, branding concepts and intellectual property into tangible products including toys, figures, housewares and collectibles. SRC has developed properties including Dr Seuss, Love Is…, Tootsie Roll Industries, and Yo! MTV Raps to name a few. SRC has acquired evergreen and commercially viable licenses which attract much attention through grass roots marketing and PR campaigns with some traditional advertising and major promotional events such as Artist signings.
Super Rad Industries has the right to produce and market various products for the following licenses: Frank Kozik, Justin Bua, PodgyPanda, Shin Tanaka, Triston Eaton, MCA, Josh Taylor, Louis Carreon, and Patrick Nagel to name a few. Super Rad Industries also has an extensive list of projects in negotiation making the the next 12 months very lucrative to investors in FBCD stock.
Super Rad Industries past developed properties include Dr Seuss, Love Is…, Tootsie Roll Industries, Mister Cartoon, Frank Kozik, Tara McPherson, Sun Min, Tokidoki, Joe Hahn, Greg Simkins and many more!
Veteran Experienced Management Team
Christopher J. LeClerc : CEO
Chris has over 15 years of investment and executive management experience, he has bought and managed several private and public companies in his career, his last he grew from zero to 16 million in sales in 18 months through internal growth and acquisitions. Chris started his career on Wall Street with Merrill Lynch, he was also a successful OTC trader for several Wall Street firms including MH Meyerson, Mercer Partners and ETG. In 2000 he founded an investment fund with the strategy of not only trading but investing and building companies through not only internal growth but strategic acquisitions as well. He currently is the managing director and CEO of Piscataqua Growth Capital, a fund which specializes in early investment in companies as well as trading and hedging across a wide range of financial products. Mr. LeClerc holds a BS in Finance from Saint Anselm College in Manchester, NH. He currently resides in Dover, NH with his wife of 10 years and their four boys.
Simone Richlin : President
Simone Richlin is a partner in Super Rad Toys, Inc., a Los Angeles-based company producing high-quality, cutting-edge vinyl collectibles.
Richlin has been an avid art collector for many years, specializing in Japanese folk and pre-Colombian art, much of which she has since donated to museums.
French-born Richlin, who spent her earliest years in hiding from the Nazi forces that had invaded France, moved to California as a teenager to attend school. While she did not complete her formal education, she proved to be a natural and spirited entrepreneur.
After a short stint in her early twenties working for a publishing company, Richlin dabbled in a litany of creative professions, including owning a needlepoint store, importing antiques, and collaborating with well-respected chefs from Los Angeles’ finest restaurants to teach cooking classes to the public. Her passion for cooking as well as travel led to an eight-year partnership with noted chef Mario Vincenti, with whom she produced videos about Italian food and restaurants for the Italian Chamber of Commerce. Richlin has also worked as an interior decorator, and assisted in the office of her husband’s medical practice.
In the late 1980s, her youngest son, Sidney, at that time a college student, approached her with a business proposal—he wanted to make hats. Together, over the next seven years, Richlin and her son built a very successful company manufacturing hats and jackets for such clients as Disney, NASCAR and various movie projects.
In 2006, Sidney, then involved in the toy industry, once again inspired his mother professionally, introducing her to Jonathan Cathey, who shared with Richlin his concept for a truly original line of vinyl collectibles. With Richlin’s passion for more traditional, high-end art and Cathey’s background in contemporary and pop art, the pair married their ideas and talents and together launched SRC in December of that same year. SRC has since met with much success, with such inventive vinyl toy collections as the Ningyo Project and Mister Cartoon’s The Lost Angel.
In her spare time, Richlin maintains an Internet company, Nana From Mars, which sells t-shirts featuring her grandchildren’s drawings, with proceeds benefiting hospitals, churches and other charitable organizations.
Richlin, a mother of three sons, lives with her husband of forty-eight years in Los Angeles.
Sidney Richlin : Chief Development Officer
Sidney Richlin is a veteran retail executive with wide ranging experience in the licensing and manufacturing of consumer products. Since the early age of 21, when he was named to a NBC top ten list of young entrepreneurs, Mr. Richlin has been involved in several successful startup ventures. His expertise in the identification of new product ideas and the securing of patents and licenses for these products led to early success in the apparel industry with licenses held from over 100 colleges as well as deals with music heavyweights including Prince, Michael Jackson, Ozzy Osbourne, and the House of Blues. Mr. Richlin’s companies rapidly grew to service several major national accounts such as Disney, Oakley, Mervyns, Cirque du Soleil, No Fear, Kikwear, and Six Flags.
Mr. Richlin’s successes in the licensing and sales of clothing led to the purchase of an established clothing company with major market accounts which he merged with the launch of his newly opened 18,000 square foot state of the art manufacturing facility. Through Mr. Richlin’s business development and recruiting efforts, the new entity grew to 150 employees and $5 Million in worldwide sales within the first few years of operation. By the late 90’s, companies under Mr. Richlin’s control owned hundreds of licenses, several patents, and had successful retail locations nationwide which prompted NBC to feature him in a special presentation of up and coming entrepreneurs.
In 1999, after the successful sale of his manufacturing and apparel company, Mr. Richlin founded Vital Toys. By 2000, ToyFare magazine recognized Vital Toys as one of the leading companies of the new millennium. Under Mr. Richlin’s guidance, Vital Toys has utilized its first mover advantage to quickly become a market leader within the expanding Hip Hop marketplace. Mr. Richlin was able to put together a partnership with one of the leading Rap stars in the world, Snoop Dogg. With Snoop Dogg by his side, Mr. Richlin was able to create a huge buzz as a result of his first Snoop Dogg figure which was proximately featured in Snoop’s From The Chuuch to The Palace music video. At the 2004 New York Toy Fair Tradeshow, CNN Headline news picked Vital Toys to interview about its unique products and of course the changing climate of the toy industry.
In 2005, Mr. Richlin Designed a line of wearable MP3 players that are designed to look like a Boom Box, Heart, Cross, etc. Mr. Richlin brings more than 20 years of expertise in the toy business to Super Rad Toys.
Brian Lehmann : Chairman and Vice President of Operations
Brian Lehmann has over 22 years of business and technical experience in the outsourced services, software and technology fields, with particular strengths in corporate development, marketing, product management, business development and software development. He was instrumental in the success of two high-tech startup companies, where he developed technologically advanced products and positioned them as industry leaders and profit makers.
Mr. Lehmann currently serves as an Advisory Board Member at MyRapidMD Corporation and Liska Biometry, Inc.
Mr. Lehmann currently serves as Chief Executive Officer at Prestige Employee Administrators, Inc. that provides Outsourced Human Resources Services for over 250 Small & Medium Businesses in the 32 States. Mr. Lehmann directs, motivates and coaches cross-functional teams resulting in the achievement of business objectives including sustainable top line growth, increased profitability with very low attrition due to increased customer satisfaction. Mr. Lehmann is responsible for Increasing Gross Revenues 514% from 2005 to 2007 from $30.8 Million to $189.4 Million.
Mr. Lehmann has lead companies to be selected as Inc. 5000 fastest growing companies private in America, 2008.
Ranked No. 652 out of Inc. 5000 Awarded Fastest Growing Private Companies in America.
Ranked No. 32 in the Top 100 Human Resources Companies.
Ranked No. 51 in the Top 100 Businesses in New York-New Jersey-Long Island, NY-NJ.
Ranked No. 89 in the Top 100 Inc. 5,000 Companies by Gross Dollars of Growth
Prior to Prestige Employee Administrators, Inc., Mr. Lehmann served as Senior Director, Global Government Solutions Group at Symbol Technologies, Inc. that provided mobile data solutions for all government agencies. Mr. Lehmann was responsible for Government Affairs, Government Relations, Business Development, Sales, Sales Development, Channels Development, and Market Research.
Prior to Symbol Technologies, Mr. Lehmann served as Corporate Director of Product Marketing at Motorola, Inc. that provided mobile data solutions for the public safety industry. Mr. Lehmann was responsible for seven wireless mobile products and two marketing departments across the Northeast and Midwest. He was responsible for Product Marketing, Product Management, Government Affairs, Marketing Communications, Business Development and Market Research.
Prior to Motorola, Mr. Lehmann served as Vice President of Marketing and Product Management as Software Corporation of America, Inc. (SCA) SCA provided mobile data solutions for the public safety industry. Mr. Lehmann was responsible for two wireless mobile products. Mr. Lehmann designed the company’s first wireless product line and reshaped the industry with software that quickly became known as the most technologically advanced of its kind. Motorola, a $29 billion global provider of integrated communications solutions, recognized SCA’s leading industry position and acquired the company in 1999.
Prior to Software Corporation of America, Mr. Lehmann was President & CEO of a technology consulting firm specializing in Executive Information Systems for the financial community. As President and CEO of The Lehmann Group, Mr. Lehmann managed all key areas of the company, including marketing, sales, and technical, and grew the company at a rate of over 40% a year. Accounts included world-class financial institutions such as Chase Manhattan Bank, American Express, AIG, Citibank, and Morgan Bank. Mr. Lehmann sold the company to SCA in 1994.
The Company & Structure
Super Rad Industries, Inc.
269 S. Beverly Dr., #1046
Beverly Hills, CA 9021258
Chris Le Clerc President
Brian Lehmann Secretary
Outstanding Shares 79,635,262 a/o Nov 22, 2010
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